Marketing Automation Manager | growth hacking
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A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT (Information Technology) team, creating, and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.
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This video covers the following aspects of the Marketing Automation Manager role:
0:00 - Intro
0:29 - What They Do
1:19 - Duties
2:20 - Work Environment
2:57 - How to Become One
4:09 - Pay
5:06 - Job Outlook
5:50 - Employment Opportunities
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