118: How AI is Transforming Sales
In this episode, I sit down with Jeremy Basset, founder of Super Benji, a company offering AI-powered tools for personalised outreach at scale.
Jeremy explains how Super Benji automates the research and personalisation process that salespeople typically do manually, enabling outreach messages that feel more tailored and human.
We discuss common outreach mistakes, the importance of building relationships through multi-channel engagement and the role of AI in sales, highlighting how it can augment human skills rather than replace them.
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