Market Basket Analysis
https://www.experfy.com/training/cour... Clustering and Association Rule Mining are two of the most frequently used Data Mining technique for various functional needs, especially in Marketing, Merchandising, and Campaign efforts.
Clustering helps find natural and inherent structures amongst the objects, where as Association Rule is a very powerful way to identify interesting relations between objects in large commercial databases
Affinity analysis and association rule learning encompasses a broad set of analytics techniques. Of these, “market basket analysis” is perhaps the most famous example and has emerged as the next step in the evolution of retail merchandising and promotion.
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