Enterprise SEO Challenges: Dan Petrovic, Marcus Tober + Anonymous Guest
Marcus from SEMrush is tasked with creating the world's most sophisticated SEO framework. His "answer engine" for enterprise-level projects aims to solve many of the so called "people and process" issues commonly encountered by those who work for very large brands and complex multi-team SEO projects. Our mystery guest, represented by an AI avatar in this video, is basically the God of SEO at a well-known, publicly traded company with thousands of people involved directly in its web presence. He wrangles mind-numbing complexity on a day to day basis.