Fortune Foods x Mango pickle | Social Beat
Discover the story behind India's pickling tradition!
At Social Beat, we produced a human-interest video for Fortune Foods that beautifully captures the Heena Self-Help Group in Lucknow, the guardians of India's rich pickling heritage. We immersed ourselves in the daily lives of these passionate women, filming their pickling process and sharing their heartfelt stories through interviews that reveal their deep connection to tradition and their dreams for the future. Subtle product placements of Fortune's Pickle-special Kachi Ghani Mustard Oil highlighted its essential role in enhancing their cherished recipes.
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