The story behind Primo Toys' store: Space for Ideas
Introducing, Primo Toys, our Space for Ideas New York winner. Founded by designer and entrepreneur, Filippo Yacob, Primo Toys was inspired by the birth of his son. The idea was to create a toy that children around the world could use to learn computer programming without screens or literacy. This is their story.
Space for Ideas was a global competition by Appear Here to find the next big ideas in retail by giving them a free flagship store in London, Paris and New York. Thanks to all our competition partners who have helped us make this possible.
Sponsored by Square
Space by Dalan Management
At Appear Here our mission is to create a world where anyone, anywhere can find space for their ideas. Find out more at www.appearhere.co.uk.