How This Simple Mobile Game Makes Millions
Checkout Xsolla: https://webshop.xsolla.com/home?utm_s...
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https://store.steampowered.com/app/44...
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//Description
Mobile games can make insane money.
In this video we'll show you how Mob Control went from a prototype made in 1 week to an over $200M hit, and what that means for game developers.
The mobile gaming market is really wild so we hope you learned something and/or at least the video is interesting for you. :)
Hypercasual games are mostly seen as cheap cash grab games, and while they might be ad simulators with super simple gameplay loops, it is actually pretty hard to find success in this genre. Developers/Publishers are testing hundreds or thousands of prototypes each month and only the best MVPs with promising numbers proceed.
In 2021 the market got hit by several factors and only creating ad simulators was not profitable anymore so the industry shifted into a new business model. Which actually was not super new, because there have always been games like Archero for example, but given the massive market share of Hypercasual games, this was quite a big move for a lot of studios, game development companies, small developers, publishers, etc.
The impact of this shift are still visible in todays mobile gaming industry but the approach to success has not changed a lot.
Prototype, test as fast as possible, if the game is promising keep iterating ,improving and hopefully launch globally, if not, start over again and keep going until you find success...
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//About us:
We are making games since 2019. Here we will show our progress and every upcoming game from us.
For development we use Unity and Blender.
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#gamedev #gamedevelopment #money
00:00 Intro
00:17 Prototyping
01:02 Testing
02:24 Advanced development
04:20 Marketing
05:11 Hypercasual transition to Hybridcasual
08:54 Our thoughts