Popup + Meta Ads = Instagram Growth Hack!
This tutorial shows how to create a custom popup that features a call-to-action to follow your Instagram page.
When you connect it to your Meta Ads, you can then use the UTM parameters of your Meta Ads' destination URL to only show the popup when people have clicked on your Instagram ad. This way, it will only show to people who are active on the Instagram app, making it more likely for these people to follow your business on Instagram.
This tutorial is using Popupsmart.com for creating the popup. Note that this tutorial is in no way sponsored or affiliated with popupsmart.com. I just like using it because it makes the popup creation part dummy proof.
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🛠️ Here's how it works:
1. Always add UTM parameters to your Meta Ads (this is a best practice anyway) - Example: utm_source=instagram&utm_medium=cpc&utm_campaign=campaignx
2. Use a tool like Google Tag Manager to create a variable that extracts a query from the URL. In my example, I'm extracting the 'utm_source' query from the ad's destination URL.
3. Now create a tag that shows dynamic content and/or a popup, based on the variable value you created in step 2. For this example, my trigger attached to the popup tag would filter by 'utm_source equals Instagram'.
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🧲 Now whenever someone enters your website after clicking any of your ads from the Instagram app, they will see a popup to follow your account on Instagram.
You can use the same technique for other (ad) channels or for publishing custom incentives/content and calls-to-action based on the source of your (paid) website traffic.
If you have any question, let me know in the comments below or send me a message on my LinkedIn profile.