Last (non-Meta) Click Attribution for Meta Ads
In this video tutorial you'll learn how to configure a 'Last (non-meta) Click conversion' custom metric that reports all conversions happening on a last click attribution model where the source was a non-Meta channel.
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Link to script code: https://drive.google.com/file/d/1M2EM...
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When you look at the Meta Ads default reports, you won't know if a conversion happened with or without the intervention of other channels. And when you look in Google Analytics, it will most likely attribute a lot of these conversions to other non-meta channels.
Now here's where the magic happens. If you add a Custom Column that show the 'Last (non-Meta) click' conversion in Meta Ads Reporting itself, you are now able to see the amount of conversions that were actually 'Last (non-Meta) click' conversions, meaning the last click that happened before the conversion was on a non-Meta source.
This way, 'Last (non-Meta) click' conversions uncover valuable insights you would otherwise never, ever see...
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Read more: https://bramsocial.com/last-non-meta-...
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