This is why the way you plan your content has to change (for business owners)
I have a little confession - I love creating a new plan (maybe a little toooooo much).
Give me a new planner, a colour-coded system, or a fancy template, and I’m in heaven. But what I’ve learned (the hard way) is that planning for planning’s sake isn’t helping anyone. Not you. Not your audience who actually needs what you have to say.
Planning without implementation is just a fancy way to avoid the scary part: hitting publish.
You feel productive because you’re doing something, but you’re not doing the thing that actually matters.
Your plan isn’t more important than your publish button.
That’s a big reason I completely revamped how I approach content planning this year.
I recently filmed a video (and wrote a blog post) breaking down the 10 biggest lessons I’ve learned after a decade of publishing the Content Empire Planner ↓