How to Create Your First Campaign Google Ads | Class #3 | Digi Faiz
Set up your Google ads first campaign and watch full tutorial for beginners in Hindi with Digi Faiz
Google Ads is a powerful platform that allows businesses to reach their target audience effectively. Whether you're looking to drive traffic to your website, generate leads, or increase sales, setting up a Google Ads account and launching your first campaign is essential. This guide will walk you through the process step by step.
Step 1: Create a Google Ads Account
Visit Google Ads
Go to Google Ads and click on "Start Now."
Sign In or Create an Account
Use an existing Google account or create a new one.
Choose Your Advertising Goal
Google will ask about your primary goal: Get more calls, website sales, or visits to your physical location. Select the one that fits your business needs.
Set Up Business Information
Enter your business name and website URL.
Step 2: Choose Your Campaign Type
Google Ads offers various campaign types, including:
Search Ads – Appear on Google Search results.
Display Ads – Visual ads displayed on partner websites.
Shopping Ads – Ideal for eCommerce businesses.
Video Ads – Shown on YouTube.
App Ads – Promote mobile apps.
For beginners, a Search Ads campaign is recommended.
Step 3: Define Your Campaign Settings
Select a Campaign Name
Choose a name that reflects your business or offer.
Set a Budget
Start with a daily budget that you're comfortable spending.
Select Your Target Audience
Define the geographic locations where you want your ads to appear.
Choose a Bidding Strategy
Options include Manual CPC, Maximize Clicks, or Target CPA (for advanced users).
Step 4: Create Ad Groups & Keywords
Ad Groups
Each campaign can have multiple ad groups targeting different themes.
Keywords
Select relevant keywords for your ad group based on what your audience is searching for.
Step 5: Write Your Ad Copy
Headlines (Up to 3)
Capture attention with concise, compelling headlines.
Description
Highlight your product/service benefits and include a call to action (CTA).
Display URL
Ensure it matches your landing page URL.
Step 6: Set Up Ad Extensions (Optional but Recommended)
Ad extensions improve your ad’s visibility and CTR. Options include:
Sitelink Extensions – Additional links to different pages.
Call Extensions – Show your phone number.
Location Extensions – Display your business address.
Step 7: Review & Launch
Double-check all campaign settings.
Ensure billing information is added.
Click “Publish” to launch your campaign.
Conclusion
Setting up a Google Ads campaign is straightforward when you follow these steps. Regularly monitor and optimize your ads to achieve the best results. In the next class, we’ll cover campaign optimization techniques to maximize your ROI.
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Stay tuned for Class #4!