My love for @whoismgmt has re-kindled as of late. To me, "Time to Pretend" is about realizing the choices we've made as artists trying to "make it" in music. It's about the dreams, sacrifices, realizations, and acceptances in pursuing "the rockstar life" and the challenges it will surely come with. Despite all that we still make the decision to chase the dream.
-ZC
*thanks to my mate DJ for letting me shoot his pad ⚡️