SCALE Community. Trust and Engagement from Mari Afonina | Community University 16+
Course "Community Technologies" https://community.university/
Join now and develop a community within your product to scale it.
Evgeniya Ronzhina will unpack Mari Afonina's "Zashtab" community.
You will learn:
trust-building skills;
community engagement technologies;
trust-building tools;
product roles;
the blogger life cycle and the evolution of product launch models;
lessons on hate management.
🦋 Learn more about the course — https://usnd.to/IGOv
👇 Free community resources 👇
⇨ List of books - https://salebot.site/r/er_bonus_1_1
⇨ Schematic description - https://salebot.site/r/er_bonus_1_1
⇨ Instagram — / community.university
⇨ Yandex Zen — http://zen.yandex.ru/id/6131f2ec107cb...
⇨ Content bot in Telegram — https://clc.am/qnFwbQ
Time:
1:22 Topics of this analysis: Building engagement and trust. Community launches.
1:58 Trust-building skills.
3:40 "Expert Crumbs" Technology
4:20 "Two Building Blocks" of Community: Trust in the Individual and Trust in the Expert
5:05 Community Positioning Rules. Community Activists and Evangelists
6:00 Loyalty and Community Engagement
8:00 Community Launching Techniques
9:13 Trust Building Stages. Trust Growth Tools: Collecting Feedback, Chat
11:15 Developing a Technology for Sharing Experiences in Supportive Communities. Tools: Third Parties, Space for Sharing Experiences, Rules
12:21 Role Development. "From Small to Large, from Large to Innovative" Technology
13:30 "Diffusion" Technique. Lack of Group Dynamics
15:17 Course Creation. "Innovative Community" Educational Product
15:47 Group Dynamics in Chat. Chat Safety
16:44 Roles within an Educational Product Community Periods and Rhythms
17:29 Chat Moderator Error. The Impact of the "Metamorphosis" Training from BM
18:45 Role Distribution: Division into Tens, Daily Live Broadcasts, Introducing a Psychologist
20:37 Uniformity and Omnichannel Relationships for Community Building
21:30 Motivations for Community Engagement. Roles within the Product: Students
22:44 The 1-9-90 Rule. Leader-Activists-Observers
24:00 Roles within the Product: Curators and Mentors
24:25 Formation of an Institution
25:07 Roles within the Product: Large-Scale Sheriff
25:48 Community within the Product. Community Cyclicity
27:54 Community from Outside: "Burning Match"
29:48 Creating Connections with Past Courses
30:00 Business Metrics within the Product. Community Impact on Product Quality
31:28 Ideas for Product Improvement Lack of Need to Abstract the Product from Oneself
32:27 The Audience Is Not a Community. Analysis of Community Mechanics
33:32 Attraction in Repulsion. Course Payment Installments
35:15 A Business Mom's Choice for Self-Achievement
37:03 Master of Building Trust and Engagement. Hate for a Trust and Engagement Technologist
39:15 Hype Management Lessons. The "Broken Pixel" Technology
42:20 "Stories Line" Technology. Cataloging Methodologies
44:39 Synthesis of Engagement
45:05 The Sources of Inspiration
46:28 The Key Quality of a "Human Action" is Speed
47:47 The Life Cycle of Bloggers, Expert Burnout, and the Rebirth of the Launch Model. The Maturation of the InfoBusiness Market
49:40 Hate. Fear Reactions. Fear of Exclusion from Society. Key Resources
52:21 Recommendations for Regional Activists on Achieving Success A fulcrum in your fear
#Afonina #LaunchForMillion #Ronzhina