Increase YouTube Subscribers Free - 5 Ways
/ @businessmarketing1037
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Even if you have objectively high-quality content, just publishing it is not enough. In order to succeed, the YouTube channel must be continuously optimized in accordance with the chosen promotion strategy. VSDC’s marketer talks about how to refine the channel to attract more subscribers.
Recommendations will help increase the number of subscribers on the channel from a couple of hundred to more than 10 thousand in 13 months. The total number of video views per month increased from 47,115 in October 2016 to 111,889 in October 2017 (i.e., about 2.4 times). And all this was possible to do without incredible effort and financial investment.
Where do subscribers come from?
Marketers use the term "funnel" when it comes to, say, the ratio of the number of people who saw an advertisement and the number of people who eventually bought a product. With subscribers almost the same story. Imagine that in one way or another, your video came into the view of 100 people. As a result, 80 people will want to see it, 60 will be watched until the end, and only 30 will subscribe to the channel. Best case scenario.
To be in the ranks of subscribers, you need to not only find one of your videos, but also watch it, and later decide to subscribe and remember to do it. At each of these steps, a considerable percentage of people fall out of the funnel. And this is normal.
Many beginner video bloggers believe that their main goal in promotion is to make the maximum number of people watch their video. In fact, a much more important and difficult task is to maintain the interest of the viewer in subsequent stages.
1. Headings: less creativity, more specifics!
The title is one of the factors influencing search engine results, so let relevance become your middle name. You must speak the same language as your audience. From time to time, you will want to add creativity to the title text, but you have to hold back. At this stage, success is determined by the accuracy of the wording, as well as the coincidence with the keywords that your potential viewers use when searching for a video.
2. A picture instead of a thousand words or the power of a video cover!
Continuing the theme of how to stand out among videos with similar headlines and attract the attention of the viewer at the search stage, let's talk about the importance of a good video cover (or thumbnail). All things being equal, it is often this element that determines whether your video will receive a treasured click or not.
3. Channel organization: playlists!
There are two not-so-obvious benefits to creating playlists. First, they give the channel an organized look and make navigation easier. This means that a person who has already been on the channel will spend more time on it if he sees that there is a playlist with videos on a topic that interests him.
4. Engagement of the audience is the main indicator of interest!
A modern person who spends a lot of time at the computer, on average, is able to continuously maintain attention on the same material for no more than 8-12 seconds. This is how the brain works in the days of smartphones and other distractions. For video bloggers, this literally means the following: if you were not able to interest the viewer in the first few seconds, consider that you lost him.
5. Video editing: minimalism is always in fashion!
When it comes to video editing, a dilemma appears. On the one hand, a monotonous picture without accents is like a sheet of text without formatting and illustrations. On the other hand, when you start using effects in your videos, it’s sometimes difficult to see the verge of excess.
There is no single promotion scheme that is equally suitable for every video blog. You will have to experiment a lot and to understand by trial and error which tactics work best for you.
If you already have a blog on YouTube, tell us in the comments what methods you use to attract subscribers and what results you have achieved.
/ @businessmarketing1037