Tag Keywords as Branded or Non-Branded: Case Statements in Looker Studio
Learn how to build a calculated field which classifies search queries from Google Search Console as branded or non-branded terms, and create a control to filter those terms in a table. Case statements are a powerful way to augment data coming into Looker Studio so that you can classify and visualize data in new ways.
00:00 Overview
01:08 Add GSC data source
04:11 Ingredients of a case statement
07:13 Building the case statement
08:07 Add a selector
09:04 Insert a new chart