EP. 277: Sales Workflow Efficiency to Scale Revenue Patrick Zerarka
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EP. 277 - AVAILABLE
Patrick Zerarka is the Founder & CEO of EzyTise, a company that provides automation software with a particular focus on small businesses and sales organizations. Contrary to most automation software, their goal isn’t to replace the human aspect of your service, but to automate otherwise mundane or repetitive tasks such as checking email for leads. Patrick has over 20 years of experience managing small business operations and holding executive positions within independent insurance agencies. He specializes in software development, strategy optimization, and lead nurturing.
Patrick joins us to discuss how EzyTise provides seamless automation without removing the human aspect of your business. He shares what it was like growing up in France and the transition he made when he moved to the United States. He explains the importance of automation when scaling a business and why it’s not the end-all, be-all solution to your organization’s process troubles. Patrick also describes the difficulty of being a new brand in an already large industry and why he believes most CRMs are outdated.
"The best automation is the simplest automation you can do." - Patrick Zerarka
Today on Spot On Insurance:
Growing up in France and why they moved to the United States
How Patrick went from working for Pfizer to working in insurance
The future for independent insurance agents
Why businesses should scale for the future
How automation boosts a company's ability to grow and scale
Why Patrick believes most CRMs in the industry are outdated
The services their company offers beyond automation
Case studies of agencies using their platform
The processes involved in onboarding a new client
Why branding is still an issue for their company
Key Takeaways:
Every business has a different business model, even if they sell the same thing.
You can’t scale without automation, but automation isn’t the solution to everything.
Commissions have been diminishing for the past 10 years.
The insurance industry is all about relationships.