Marketing: why inbound doesn't mean pre-qualified
When it comes to lead generation, we'd (almost) all like to have more inbound leads in our pipelines. Unfortunately, many make the assumption that because a lead "comes to us" it's inherently stronger than an outbound-won lead and doesn't need the same amount of pre-qualification. This is a fallacy. In this video, I offer some thoughts on why I believe you should put the same amount of effort into qualifying your leads irrespective of what channel you generate them through.
For more information, visit DSR Ghostwriting at DSRGhostwriting.com.