Logitech G, Twitch Monetization, Instagram Threads, Netflix password crackdown | Tech News
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This week, Logitech G is taking over, Twitch is backing down, Instagram is planning a Thread, and Netflix is gaining new users.
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Logitech G consolidation means end of Blue mics, possibly Mevo cameras (http://plughitz.live/u/3819)
Over the past few years, Logitech has been on a buying spree. Sometimes the purchases have been of previously powerful brands, like Blue Microphones. Sometimes it has been of growing brands, like Mevo cameras. But, the one thing Logitech has done universally is maintain the existing brands. Blue, Mevo, and ASTRO Gaming have all continued to exist under various Logitech departments. But, it appears that is coming to an end as Logitech is pulling its various brands together under the single Logitech G banner.
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Twitch angers streamers with new advertising guidelines, backs down (http://plughitz.live/u/3821)
This week, Twitch updated its Branded Content Guidelines (https://help.twitch.tv/s/article/bran...) for streamers. Updating policies is not unusual, but in this case, the company completely took the knees out from under its own creators. This change was so large and so controversial that it risked content creators across the world, including ourselves, leaving the platform for good. Fortunately, the company heard the response and addressed it quickly- though not necessarily quickly enough.
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Instagram launching Threads to take on Twitter as controversy heats up (http://plughitz.live/u/3820)
Since Elon Musk first announced his intention to purchase Twitter (https://plughitzlive.com/theupstream/..., there has been no end to the controversies. Despite the chaos and major changes in policy, usage of the platform is still high. Some companies have tried to take on the success of Twitter, giving people who want to use something else a similar experience. So far, other services have failed to gain enough traction to matter. However, Meta is hoping to be the outlier with a planned service called Threads.
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Netflix adds 200k subscribers after password sharing crackdown (http://plughitz.live/u/3822)
When Netflix first announced the coming of a crackdown on password sharing (https://plughitzlive.com/theupstream/..., there were a lot of questions about how it would go over. Customers were unhappy with the idea, as they had long exploited this loophole to save money on the service. Industry experts were split on how customers would ultimately respond. Some thought it would drive subscribers and others thought it would finally slay the beast that is Netflix. It appears the first group was correct, as Netflix has seen the biggest increase in new subscribers in years.
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