Similarweb Monthly Product Update – March 2025
Welcome to the latest in our monthly video series highlighting the latest and greatest releases across the Similarweb platform. In the spotlight this month...
• AI Chatbot Traffic – Measure its true impact
Get ready to see how AI is reshaping search. You can now track which GenAI chatbots are driving traffic to any site, including your own and your competitors’. Discover the prompts users ask, the landing pages they visit, and how to optimize your content strategy based on real chatbot interactions.
• Demand Analysis – A fresh new homepage
Our new Demand Analysis homepage makes finding and analyzing consumer trends easier, faster, and more actionable than ever. You choose how you want to explore — search any term instantly, get personalized trend suggestions based on your industry, or dive into curated Topics, all in one place.
• New Search Overview – Single source of truth
Say hello to our new Search Overview page. It’s a single view of competitor performance across organic and paid search, with insights from mobile and web – making competitive analysis faster, easier, and more impactful than ever.
• AI Auto-Tagging - Quick and easy
In Search Intelligence, our new AI agent is here to transform and organize your rank-tracking campaigns. Our auto-tagging wizard suggests tags for your keywords using LLM-based insights. It takes literally seconds, and you can edit the tags as you go.
• New Endpoints – Valuable data, at scale
More of our powerful Search 3.0 data is now available at scale via Rest API. First up is 'branded vs non branded split' so you can assess your brand strength and search traffic coming to any site, at scale. Secondly, access 'Website Landing Pages' to see the top URLs, and core traffic and keyword engagement metrics across organic and paid.
• Hubspot Integration – Plug-and-play prospecting
In Sales Intelligence, you can now quickly and easily enrich accounts in your Hubspot CRM with Similarweb metrics – helping you score leads, prioritize prospects, and take strategic data-driven decisions.
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Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA
• About our business solutions
Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy
Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9
Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI
Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN
Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM
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