In-Store Application - SAP Precision Retailing
The concept is based on influencing customer behavior with SAP Precision Retailing, and enabling mobile commerce with the SAP Mobile Platform. We've added the cutting edge of mobile device technology: advanced location services, NFC, 3D and Augmented Reality.
We use these in combination to generate a personalised shopping experience and help create a relationship between the customer and the sales assistant in store. All of these technologies are available now.