Google Ads Smart Bidding: Tutorial & Walkthrough
Google ads smart bidding is a great way to run ads because it does a lot of the heavy lifting for you. But a lot of people use it wrong. You can’t just use it off the bat and expect it to generate leads at a profitable price. To get optimal results you should do some advanced work that will help you both save time and generate the best return on investment.
Google ads smart bidding uses machine learning to optimize for conversions or optimize for conversion value, depending on your goal.
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