Done correctly, retention email campaigns have the ability to dramatically improve your customer life time values. It's very easy to use out of the box tools in an ESP to setup retention emails however's there's more to it than you think.
This video breaks down the strategies of a retention email and how to best go about putting them together.
If you're looking to increase your monthly revenue in your eCommerce business, watch this video and discover how retention emails could become that silver bullet.