How outdated garage websites hamper business growth
Aftermarket website expert, Jim Lang, has called for independent garages to stop viewing websites as online brochures.
The founder of Garage Services Online, a provider of websites to the automotive aftermarket, says many garage owners also tend to think of websites as a form of advertising they don’t need.
Case studies show that with a correctly optimised website, a garage has the power to be selective when it comes to choosing what work goes on its ramps.
And building a website that’s a beacon for the type of work a garage really wants, gives owners the confidence to say no to less desirable work.
If a new customer enquires about a job that will hardly cover its costs, it makes perfect business sense to turn the work down in favour of something else, something profitable.
Garage Wire heads to Arnold Garage in Nottingham to find out more in this latest video.