Onboarding MSCHF: Beginning the Journey in IP Protection
Infiltrating every corner of commerce, counterfeiting casts shadows over visionary creators like MSCHF, the art collective turned fashion brand.
Counterfeit products flood fashion and art markets, shaking the authenticity of genuine brands, eroding customer trust, and impacting revenues.
Counterfeiters have evolved their strategies, sidestepping traditional enforcement methods. This demands a paradigm shift in brand protection, especially for authentic fashion brands like MSCHF.
Explore the nuanced world of intellectual property (IP) protection within artistry and fashion. Presented in collaboration with MSCHF, this conversation sheds light on the journey of creators and innovators in securing their irreplaceable creations. Witness firsthand how technology and creativity unite to safeguard artistic ingenuity against the counterfeit tide.
Agenda
Why MSCHF, the art collective and fashion brand, emerges as a prime target for counterfeiting
The driving force behind MSCHF's pursuit of an IP protection solution
The realities of launching an IP protection program for an influential, artistic brand like MSCHF
Panelists
John Belcaster, General Counsel at MSCHF
Suzy Shin, Account Executive at MarqVision