AI first Product Development Lifecycle with Bob
In this talk, Casey Gan, Senior Engineering Manager in IBM’s Product Excellence Office, showcases how Project Bob is redefining the AI-first product development lifecycle — empowering entire product teams to move from concept to prototype in minutes, not months.
Watch how Bob acts as a true AI teammate across every stage of the PDLC:
• Synthesizes insights from Aha!, GitHub, Monday, Airtable, and Amplitude
• Automates competitive research and opportunity scoring
• Generates epics, user stories, and UX research integration
• Prototypes new features using IBM’s Carbon Design System
• Schedules customer previews and syncs cross-system artifacts automatically
• Analyzes usage analytics to drive data-backed decisions
With Bob, product managers, designers, and engineers all become end-to-end product builders — collapsing handoffs, accelerating learning loops, and turning a quarter’s worth of work into a single sprint.
#ProjectBob #Bob #AIforProductTeams #ProductManagement #AIAgents #ProductDevelopment #Automation #DesignSystems