Hi I’m Alberto Rivas, in this video I explain how to clean and format first names properly for cold email lead generation. We can do this for free with a Google Sheets formula. We do this so we can use the first name in our cold email automation software, like Smartlead or Instantly, for example.
If the first names are not formatted correctly, when the prospects receive the cold email, they will probably not respond because their name is not ever properly formatted and your email looks like spam.
So with this tutorial you can increase your cold email lead generation results and book more qualified calls for your B2B business.