Geofencing Smart beauty the importance of digital business transformation
Geofencing Smart beauty level of digital transformation of business
00:00:00 "Smart zones"
• The video talks about the concept of “smart zones,” which allows you to track customer journeys from offline to online and back, collect high-quality structured data and enrich customer profiles in CRM systems.
• Smart zones are used in offline locations such as exhibitions, shops and southern recreation areas.
00:00:36 Technologies and communications
• Four technologies will be used in “smart zones”: CRM, geos, mobile marketing and zone-based facial recognition.
• As customers approach smart zones, they will communicate using technologies such as QR codes, NFC and Wi-Fi Radar.
• Existing customer profiles will be merged with those in CRM and seamlessly migrated to e-commerce and digital marketing channels.
• New clients receive a new profile in CRM.
• All communications will be anchored with highly relevant, value-added content.
00:01:30 "Smart affiliate marketing"
• Smart Zones can redirect traffic from offline channels to digital channels of other companies, which is called smart affiliate marketing.
• The video explains the internal operations that were used to develop this marketing strategy.
Modern beauty conglomerates understand the importance of digital business transformation. Use of many digital tools
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for the management and development of the company, advanced developments combining innovative formulas for the production and use of cosmetic products, reorganization of HR processes and training of profile specialists in the latest methods and approaches of doing business - all this markers and vectors of upcoming industry changes. One of these areas, requiring a reassessment of approaches and solutions, is communication with users. The ability of companies to communicate with customers and build multi-level relationships with them - important and difficult step. And the ability to determine user behavior, as well as be able to convey relevant information to buyers product offerings and relevant services are a top priority for marketing and sales departments.
One of the solutions is complex digital omnichannel strategies and smart communications built using digital providers and smart zone. These systems are just beginning to be implemented by industry leaders and require not only hybrid technological tools, but also comprehensive expertise both at the implementation stage and at the stages of development and subsequent modernization. Those who will be the first to integrate smart solutions into their business model will receive not only competitive advantage and collect all the "cream" of the primary search marketing approaches and experiments, but also be able to expand their industry expertise by developing a new hybrid product for both the "home" niche and related industry areas.
Smart communications are not just a new trend in modern digital realities, they are changes in complex processes in an organization
from marketing and sales, to HR policies and strategies for developing a company into a digital future.
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Красота важность цифровой трансформации бизнеса
00:00:00 "Умные зоны"
• Видео рассказывает о концепции "умных зон", которая позволяет отслеживать пути клиентов из оффлайна в онлайн и обратно, собирать высококачественные структурированные данные и обогащать профили клиентов в CRM-системах.
• "Умные зоны" будут использоваться в оффлайновых точках, таких как выставки, магазины и уголки отдыха.
00:00:36 Технологии и коммуникации
• В "умных зонах" будут использоваться четыре технологии: CRM, геозоны, мобильный маркетинг и распознавание лиц.
• При приближении клиентов к "умным зонам" они будут общаться с помощью этих технологий, таких как QR-коды, NFC и Wi-Fi Radar.
• Существующие профили клиентов будут сопоставлены с профилями в CRM и легко перенесены в систему электронной коммерции и цифровые каналы маркетинга.
• Новые клиенты получат новый профиль в CRM.
• Вся коммуникация будет подкреплена высокорелевантным контентом с добавленной стоимостью.
00:01:30 "Умный партнерский маркетинг"
• "Умные зоны" могут перенаправлять трафик с офлайн-каналов на цифровые каналы других компаний, что называется "умным партнерским маркетингом".
• Видео рассказывает о внутренних операциях, которые использовались для разработки этой маркетинговой стратегии.
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