Online Advertising Expert Q&A Webinar | eCommerce MasterPlan
Full details: https://keepoptimising.com/online-adv...
Topics:
07:42 • What’s going to happen to CPMs and costs as we get closer to Christmas?
09:04 • Now is the time to up budgets, don’t wait until Black Friday.
11:03 • Are costs as erratic on Google as we’ve been seeing on Facebook this year?
13:21 • What is your most important piece of advice for an eCommerce business to do in preparation for Black Friday?
22:28 • Will eCommerce becoming overcrowded, how can one differentiate better?
31:45 • How can you create great Black Friday offers and engagement without giving away a stock with massive discounts?
42:14 • Cookie death… the impact and what to do.
47:53 • Is there anything else to be on our testing radar for 2021 or should we continue spending our budgets almost exclusively with Facebook and Google?
Starring:
• Sarah Geoffrion – Head of Delivery, Nest Performance
• Kevin Urrutia – Founder, Voy Media
• Mark Hammersley – co-host of the Hammersley Brothers Ecommerce Podcast