Universal Laws #3 | Dr. Scott Jones
Today’s guest is Dr. Scott Jones. Dr. Jones is an Associate Professor of Marketing in the School of Business Administration at Stetson University where he focuses his research around sport marketing, Brand image and brand strategy, Consumer behavior, and much more. Dr. Jones received his PhD from the University of Oregon and has published more than 25 blind peer-reviewed intellectual contributions throughout his academic career. Today we’ll be talking about Name, Image, and Likeness (NIL) in college sports, effective marketing, the effect of social media and advertising on society, and much more. Hope you guys enjoy this episode and thanks for tuning in.