Budget Scheduling for Facebook Ads
🔊 Budget Scheduling is finally here for Meta Ads 🎉 The perfect feature for Q4 🎁
Here's how 'Budget Scheduling' works:
By leveraging this new feature, advertisers can schedule budgets in advance and set higher budgets for ad sets within specific time periods. This is ideal for peak traffic/sales/promotional periods and working with campaign waves.
After the peak period ends, the budget will automatically revert back to the initial daily budget set. No further action needed and no more manually updating your ad sets' budgets at specific times or running alternate ad sets.
I think this is a great update! And it's available for both Advantage+ and Manual campaigns.
To get started, navigate to the ad set level, set a daily budget and scroll down to find the new option 'Budget scheduling'. Check the option to increase your budget during specific time periods and increase daily budget by calue amount or by a percentage.
How are you going to use this new feature?
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Hi 👋 I’m Bram. I share updates about Facebook Ads and all things digital marketing. Follow my updates to stay updated on all new features and insights. You'll probably hear it from me first 🤓
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