What is Customer Acquisition Cost?
What is Customer Acquisition Cost?
CAC or customer acquisition cost is the cost that it takes to win over or acquire a customer to purchase your product or service. A general rule of thumb is that the ratio of your lifetime value to your customer acquisition cost should be 3:1. This means the value of your customer should be 3 times more than the cost of acquiring them.
Inbound Marketing Agency Nashville:
12South Marketing is a digital marketing agency based in Nashville. The members of our team are experts at building long-term inbound marketing strategies for niche brands using a savvy blend of custom content, video marketing, advertising, and paid traffic. For more information about our agency, check out our website here: https://12sm.co/
If you're interested in more Marketing Terms Explained + Quick How To videos, check out our playlist here: • What is Cost Per Click?