Why do LinkedIn ad campaigns fail? ❌
It's because frankly, people don't know what the f*** they're doing.
And it's not bad-intentioned.
It's just that most marketing best practices from other platforms don't translate over to LinkedIn well.
Case-in-point: Landing pages. 🤮 If you're sending anyone from LinkedIn Ads to a landing page, call the B2B paid social police now. 🚨
If your LinkedIn ads aren't working, there's a better way...