Where do companies burn the most money on LinkedIn Ads?
By sending users to a landing page.
Why?
Because conversion rates on a landing page are 1%-5%.
LinkedIn's native lead gen forms give us a conversion rate of 20%-30%
Landing pages result in lower conversions and higher costs.
Switching from landing pages to lead gen forms will make your same $300 leads only cost $50... a 6X reduction in cost.
Stop losing leads and money. Optimize your LinkedIn Ads and watch your results improve.