From a £300,000 debt to a multimillion-pound exit, Frankie Thorogood's journey is a masterclass in e-commerce success. He built TCA, a top-selling sportswear brand on Amazon, by doing the exact opposite of what most sellers do. Now, with his new venture Pott'd, he's proving his strategies work across industries. Whether you're struggling with cash flow, battling giants in a crowded market, or looking to turn a side hustle into a serious business, Frankie's insights could be the game-changer you need. Get ready for a no-holds-barred conversation about building, scaling, and selling e-commerce brands in record time. If you want to know how to create products that customers rave about and keep coming back for, while building a brand that stands out without racing to the bottom on price, you won't want to miss this.