What most clients say they want isn't necessarily what they need. When selling services or products to businesses, it is important to understand the underlying reason they want what they do. If you want to run a successful SMMA or SAAS Agency, you need to focus in on the Needs and either flip the sale from their want or simply sell them what they want so that you can ultimately give them what they need. #shorts #smma #saas #business #marketing #sales