5 types of visuals to use in a PowerPoint presentation | Tips
Humans process visual data a lot better than text. In fact, an astounding 90% of all information transmitted to our brain is visual, therefore we should all be aiming to present with less text and more visuals, and the right type of visual depending on the situation.
So here are my top 5 visual options for your next presentation:
1. Photos / Images
You have a couple of options here, you can either use stock photos or your own photography.
There are plenty of stock photo websites available to choose from and while many charge a fee for each photo, there are others that don’t. My faves are Unsplash, Pixabay, Pexel. But remember it’s important to read the Licence Agreement for every single image you choose to use to make sure you’re using it correctly.
The other option is to use your own photos. If you have a good camera and have a talent for taking attractive and visually appealing photos, then you also have the option of using your own.
2. Infographics
An infographic is exactly what the name suggests, ie. information + graphic. It is a visual way of showcasing a piece of information or data in an interesting, often colourful way with icons and key data. Which is far more likely to be remembered by your audience.
3. Illustrations and Drawings
If you really want to catch your audience’s attention with what you are trying to convey, consider using an illustration or drawing rather than a photo. Illustrations and drawings are more customised and therefore unique, but please stay well away from cheap low-resolution 90’s style clipart!!
4. Icons
Icons are a quick and simple way of adding visuals to your presentation. They are fantastic to use because they are not only eye-catching but they support the text on your slide in a visually simplified way.
When using icons, it’s important to ensure they are clean and simple, in a style that suits the overall branding of the presentation, and colours that are in line with the corporate colour palette.
5. Videos
If you have a video that will more easily convey the information you are trying to get across to your audience then please use it. The benefits of using the right video in your presentation are that it can create an atmosphere, provoke an emotional response and effectively get a story across. Don’t use an old outdated video purely because you happen to have one.
Please remember for visuals to be effective, they must be formatted properly, be large enough in size, clear, match the content of the slide, be eye-catching and memorable, evoke the right emotion.
You'll find the full blog here: www.slidesho.com.au/5-types-of-visuals-for-powerpoint-presentations/
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