Why Copywriting is Hard For Lawyers
When I do copywriting for myself or my chiropractor friends, I always remind myself to tell a story. I know stories are critical to good copy, but the lawyer in me always struggles with it.
Books mentioned.
Making Your Case by Antonio Scalia: https://amzn.to/32DUVrm
Story Branding by Donald Miller: https://amzn.to/3J9Yq9w