John Riccitiello is the CEO of Unity, a video game developer that competes with the makers of Roblox and Fortnite.
John wants to use AI to build games so they created a platform to make the creation of 3D apps and experiences easier.
The goal is to allow any user to create anything with text prompts, sketches, and even interact with AI characters.
Unity is up 15% today on the news, but will their offering be better than Roblox or Fortnite's?