What To Know Before Launching Paid Media Campaigns
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What should you know prior to launching a paid media campaign? We see businesses launch campaigns and they don't have a good reason why they're doing what they're doing. There are nine key elements that business owners and agencies must have in-house prior to launching a paid-media campaign so that your paid-media investment brings you as much return as possible:
1. KPIs (Key Performance Indicators): An understanding of what you're trying to accomplish for the campaign.
2. Sales or Lead Goals: How many leads/sales do you need?
3. Baseline Metrics: What's the cost per lead or cost per sale that you have achieved in the past or that you want to achieve?
4. Audience Data: Who do you want to reach? Why are they buying from you?
5. Background On Prior Advertising Efforts: What worked / didn't work in the past? What have we learned?
6. Understanding The Campaign's and The Business's Economics: What's the value of a lead? What's the value of a sale?
7. Channel Strategy: All the prior information gets us to a recommendation for the channels we should run. Facebook ads for this reason, TikTok ads for this reason, connected TV for this other reason, etc.
8. Optimization Goals: What are your expectations from every channel?
9. A Clearly Defined Consumer Journey.
Brill Media: White-label media buying for agencies. https://www.brillmedia.co/agencies.