Expert Retail Merchandising Support For Franchisees - Relax The Back
In this video we detail the merchandising process, from discovery day (when candidates are interviewed for the opportunity to join the company) to training on products and execution of the selling process in stores, to measurement and understanding of profitability. J.D. Nespoli, VP of Merchandising, explains his role is to paint a picture for prospective candidates of what retail merchandising is, what the company's brand of merchandising is, and how the company approaches the task. He shares that there is a department and process in place that will support candidates in their role, so that they don't have to be experts right off the bat. He then goes on to describe how the company sources products and vendors, plans assortments of products, trains on products, and measures profitability. He explains that the goal is to take candidates from the inception of a product all the way through to completion. He describes how the company sources products and vendors, plans assortments of products, trains on products, and measures profitability.