What Are The Two Options To Generate Business For Yourself?

Опубликовано: 12 Июль 2026
на канале: Dave Hooke
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This is Dave Hooke from the Dave Hooke Real Estate Team at Keller Williams of Central PA. If you're a real estate agent, team owner, or a team member looking to grow your business, I’ve got some valuable insights to share. For years, the strategies to generate new business have remained consistent, falling into two main categories: prospecting-based activities and marketing-based activities. When I started my real estate career, I didn’t have much money, but I had plenty of time, so I focused on prospecting through door knocking, calling expired listings and FSBOs, and working my database. These activities laid the foundation for my success, and even today, they remain essential.

As my business grew and my time became more limited, I began supplementing these prospecting activities with marketing strategies. While marketing saved me time, it required an investment, making it crucial to track every effort to ensure a good return. If you’re curious about the top five prospecting activities or the best marketing strategies for 2024, I’d love to share them with you. Reach out to us at [email protected], and we’ll provide you with the insights you need. Plus, we offer a unique opportunity to shadow our team—no obligation, just a chance to learn and experience our environment firsthand. Looking forward to connecting with you soon!