STYLEPIT - Fashion For All Kind
Check out the interactive experience:
http://stylepit.com/lookbook
For the launch of Stylepit.com we created an interactive online lookbook and fashion browsing experience like no other.
The campaign was launched already at the shoot, with on set bloggers sharing a multitude of teaser material, and culminated in a combined TVC and online campaign.
The clothes were showcased using people from all walks of life, in one long ultra slow-motion snapshot, creating a new take on a digital catwalk.