Dior: A New Look at 30 avenue Montaigne
Pietro Beccari : "Luxury today is about emotion, we talk a lot about metaverse, avatars, and here we have created a fantastic tool for clienteling and storytelling"
After more than 2 years of renovation, the legendary address of Monsieur Dior is reinvented with more than 10,000 m2 of space.
A (re)discovery of the various universes of Dior gathered in a new concept redesigned by Peter Marino and under the vision of Pietro Beccari.