Episode 21: Meeting Customers Where They are with Geofencing
Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.
Complete Locally & Target Only The Best Leads:
In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success.
Timestamps:
0:00 Intro
1:10 What even is Geo-fencing?
3:05 Tradeshow Marketing
5:01 Partnering with other platforms and apps
6:11 Seeing location based targeting in person
6:31 Corporate Recruiting with Geo-fencing
9:28 Using geo-fencing to compete locally
10:59 Understanding the data collection
12:02 Design ads and campaigns for mobile users
14:21 Outro
Find more marketing insights and show notes here: https://www.foremostmedia.com/resourc...