Getting Started with Influencer Marketing gShift Webinar
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
The following presentation with Jeff Riddall, Director of Product Strategy and Erin McKenna, Influencer Marketing Product Specialist covers:
Influencer marketing overview – the who, what, where and why
Starting an influencer campaign – setting goals, identifying audience, keywords and content
Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Learn more about gShift's Influencer Marketing solution at http://gshift.it/influence-yt or go here http://gshift.it/darkfunnel-yt to find out more about the Dark Funnel and what to do about it.