[GOOGLE ADS] KEYWORD MATCH: WHAT IT IS, WHAT TYPES ARE THERE (EXACT, PHRASE, BROAD)
Do you know what keyword matching is?
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To advertise on Google's search network, it's essential to understand keywords. But when defining the best term for your business, you come across "keyword matching." And what is it?
There are three types of keyword matching: exact, phrase, and broad. And then the question only grows. So, which match should you use? I help you understand the concept of keyword matching, its types, and how they work in this video. So press play and learn with me!
▶ WHAT YOU'LL FIND IN THIS VIDEO
00:00 - Learn about keyword matches
00:47 - Understand how matches work
03:38 - Types of searches your audience makes
04:41 - What is keyword match
05:48 - Audience behavior
06:11 - Exact match
06:48 - Phrase match
07:29 - Broad match
08:50 - How to know which match you're using
09:24 - Final takeaway
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