The NASCAR race name that doubles as an awareness campaign 👏
Pretty genius, right? Also, fun fact — the Call811.com process is FREE. The campaign just requires anyone engaging in a digging project to contact them a few business days in advance to use the process, requesting the approximate location of buried utilities to be marked with paint or flags, and ensuring all affected utilities have responded before the dig takes place. This is not only to avoid damage and disruption of utility services but to avoid serious injuries that could take place to those involved. The partnership between Call811.com and NASCAR is allowing an important message to reach a vast audience, starting with its dedicated fan base. 🏁
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