Emerging Laws Governing Agencies’ Use of AI
Most agencies and their clients are using Generative AI for at least some activities and a lot has been said and written about the legal and ethical issues associated with this—even if the use is, for now, only internal. New laws have only recently been promulgated that govern use of AI. The EU Artificial Intelligence Act and various U.S. state laws are starting to build a web of obligations and prohibitions that all marketers and agencies need to understand.
05-09-2024