Intelligent Monetization Platform_An Overview
Connect, Corelate and Captivate in-store customers with HSC’s Intelligent Monetization Platform (IMP). It is a powerful system that focuses on delivering measurable outcomes that enterprises care about, such as increasing footfall and increasing conversion rate.
IMP fuses multiple customer data points, such as demographics, purchases, location, dwell time, journey analytics, and more attributes to create sophisticated services quickly. Examples of such services include measuring the success of campaigns by measuring change to footfall, predicting how a future campaign may perform, contextualized proximity marketing messages based on user behavior, and much more.
HSC’s IMP comes along with rich dashboards that help you visualize the uptake of such services. HSC’s IMP can extract relevant customer-related attributes from multiple sources like WiFi Analytics, NGH, People Insights AI, as well as any attributes from pre-existing sources you may already have like loyalty databases, POS data, and more.
Visit: https://hsc.com/Solutions/Intelligent...