How to integrate Facebook lead ads data with Salesforce
Why integrating Facebook + Salesforce means more conversions
Marketers in demand generation, marketing operations, and other teams have flocked to Facebook as a key tool in their marketing arsenal. Facebook is one of the largest advertising platforms in the world, with a total advertising audience of more than 2 billion. On average, Facebook users click on 12 ads per month, or about one ad every 2.5 days. Facebook users engage with ads fairly consistently over time—they’re not just tuning ads out after seeing them in their feed every day.
Facebook lead ads are especially powerful because they let users engage with your ad, download your content, and provide their contact information, all without ever leaving Facebook. There’s no separate landing page, which creates a more-seamless user experience and removes the friction from conversions. As a result, Facebook tends to drive more conversions and more leads. In fact, the average conversion rate for Facebook ads is 9.21%, outperforming many other advertising platforms.
Facebook is one of the largest ad platforms in the world with more than 2 billion users.
Keep in mind that your conversion rates can still vary depending on your offer. It can be easier to drive conversions on a low-commitment, top-of-funnel offer, but such leads may still be too early in their journey to be sales-ready. Regardless of your offer type, integrating Facebook ads with Salesforce can boost your conversions by helping you take action more quickly on Facebook advertising leads.
How to integrate Facebook with Salesforce
One way to integrate Facebook with Salesforce is using your Salesforce Developer account. Here’s how to complete the process in Salesforce, using Visualforce Pages.